an excerpt from katie gallagher's recent interview with sportswear international magazine:

swi // christopher blomquist + juliette nguyen: "you say that 'stories, personalities, moods, ideals and attitudes' are more 'fashion' than the traditional definitions of the word 'fashion' can you elaborate on that?"

katie gallagher: "the end goal is not about making a pretty dress but to capture stories, personalities, moods, ideals and attitude in the form of the dress. the way a person dresses reflects these things about themselves, or it should."

well said.